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What is pyrethrum?

Chrysanthemum cinerariaefolium, a perennial plant of the Asteraceae family, native to the Middle East, was successfully introduced by the Kunming Institute of Botany of the Chinese Academy of Sciences in the nineties of the last century. After nearly 20 years of development, China has developed into the world's third largest origin of pyrethrum, and its product quality has been internationally recognized.

Pyrethrum is the only intensively cultivated insecticidal plant in the world, and its flowers contain highly effective insecticidal active substances, commonly known as pyrethrins, which are composed of six structurally similar compounds. Because pyrethrins are derived from nature, they are easily degraded with no record of accumulation in humans and animals, and are not transmitted along the food chain, so they are recognized by WHO and FAO as the safest and most effective insecticides.